Choices and choices and choices ...

... what do they MEAN?

Well, for one thing they mean endless surfing (not of the marine variety, more's the pity), store visits, trade show attendances and talking. Talking about quality and warranties. Talking about prices and availability. Talking about suitability and discounts. Oh my goodness, if I had a penny for every hour I've spent doing my research for OPH, I could have paid off my mortgage already.

And that's the paradox of modern life, isn't it? On one hand, we have so much choice we are undoubtedly able to find exactly what we want for the price we can afford. Economics the only way I understand it. On the other hand, we spend so much time looking for a more suitable/cost effective alternative to the zillions we've already found, surely our stress levels reach combustible proportions? It's exciting, to say the least, to find the front door that makes your heart beat faster or a deal on wooden flooring to put a smile on your mortgage lender's face .

But where does it all end? Do I simply choose the nth one and draw a line under it? Do I toss a coin? Do I literally exhaust all options before making that all important decision or simply make one and stop looking (for fear of self recrimination)?

Seriously, I want to know.